Rizon Parein is a Graphic designer focusing on 3D design. His talent and vision has made him a sought-after designer for countless international studios and agencies. This interview will give a sneak preview of his life and work as well as his design philosophies. So read on and get to know more about this amazing artist.
Can you tell us more about yourself? How did you get into graphic design?
I started in the early nineties as a graffiti writer with a strong passion for 3D letter styles.
After quitting school at the age of 17, I tried to make a living out of graffiti but this was kinda hard and was forced to do all kind of odd jobs, those that don’t require a diploma. From the docks to flipping burgers.
A few years later I bought my first computer, a Mac G3 and started making flyers, from strip joints to the major music events. This gave me the chance to experiment with classic graphic design techniques as well as 3D design.
After a few years I focused more on 3D animation and started freelancing for international studios and agencies like Tronic Studio, Buck, Transistor Studios, Hello Hikimori,…
In 2007 I was headhunted to become Creative Director at a New York based Broadcast Design company. However, at that same time I was starting to break into the Belgian advertising industry and he decided to stay in Belgium.
After a successful European campaign for Peugeot in 2010 there was a lot of interest coming from abroad and since then I’ve been working continuously across the globe with the main advertising agencies.
Did you have prolific artistic influences, growing up?
My family was not so much into art, but my father was a toy inventor, not the biggest fan of art but sure a MacGyver…
So I didn’t get proper art education during my youth but got continuously triggered by innovation and creativity.
I do sometimes miss the knowledge and try to catch up, but on the other hand all of this just might be an advantage as you approach things differently
What is a day like for you? What activity takes the most time of your day?
When working, it’s mostly around 10 to 14 hours a day. 70% creative, 30% making estimates, answering emails, administration, Facebook, etc…
I am most productive when everyone is sleeping and that’s hard when you work across the globe.
From start to finish, how does a concept come to life?
First question after receiving the brief is always why did they contact me? is it for my style of work or is it because you know 3d.
This is important because in some cases the agency just wants someone who can execute 100% their idea how they see it and nothing else, this I try to avoid as much as possible.
Each job must be able to give some creative freedom and satisfaction to find these extra’s that make the work stand out, that makes it different.
It’s often in the middle of a project that you find out that certain ideas or sketches just don’t work and other solutions or paths work better.
Some agencies support that and will do the effort to protect and defend this, they appreciate and love the eye for aesthetics, these are a pleasure to work with cause it motivates you to explore, to rock & roll and make something your proud of.
Do you have a signature style or trademark that you keep in each of your work?
I hope so, but I am not ambitious to become known for a certain graphic style or hype, I am more ambitious about developing an ultimate sense for composition.
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